From Family Passion to a Country-Wide Customer Base, How a Raw Petfood Company Seized the Opportunity to Focus on its Passion
The decision to outsource operations and work with a 3PL is a big one, but finding the right partner unlocked 30% cost savings and enabled Oma’s Pride to focus on its core passion: feeding clean, healthy food to as many pets as possible to give them a longer, healthier life – the reason they got in business in the first place.
Oma’s Pride is built on a simple but powerful legacy: hand-crafted, all-natural raw pet food made in small batches with human-grade ingredients. What began on a family farm in Connecticut has grown into a beloved brand with nationwide demand, offering customized meal plans, nutritious raw blends, and freeze-dried toppers for both dogs and cats.
But producing premium raw pet food was just the beginning. Turning that production success into a reliable ecommerce operation raised a new set of logistical challenges — ones that threatened to slow growth, strain staff, and inflate costs.
Like many direct-to-consumer brands, Oma’s Pride initially managed order fulfillment in-house. What worked for a local or regional customer base quickly showed its limitations when demand expanded across the United States.
- Complex Cold Shipping Requirements
Raw pet food is temperature-sensitive. Ensuring products stay frozen or appropriately chilled in transit requires careful packing, the right coolant (gel packs vs dry ice), and smart carrier selection to protect food quality and pet health. For many brands, that’s not a small operational add-on — it’s a second business. - Operational Distraction from Core Strengths
Staff that were experts at crafting food from scratch found themselves spending significant time on packing lines, monitoring shipment temperatures, and troubleshooting delivery delays. Time that could have been invested in product development, customer service, marketing, and growth was instead tied up in logistics. Handling fulfillment internally can be manageable at low order volumes, but as traffic scales, the inefficiencies grow exponentially.
These complexities slowed down growth and make it harder for the Oma’s Pride team to reinvest in what mattered most — building the brand and deepening customer relationships.
At a pivotal moment in their growth curve, Oma’s Pride evaluated whether internal fulfillment was helping or hindering their mission to deliver fresh, nutritious raw meals to pets nationwide. Outsourcing fulfillment isn’t just about offloading work — it’s about strategic focus. For Oma’s Pride, that meant finding a partner who could manage the complexity of cold-chain logistics so their team could invest in product quality, customer experience, and brand expansion.
Watch the video above to meet the Oma’s Pride team and see how ColdTrack has freed up resources so the team can continue on their mission: creating high-quality, balanced raw nutrition for pets that thrive.
Key ColdTrack Contributions:
- A national fulfillment footprint
- Automated packing and coolant selection to reduce unnecessary spend
- Lowered unit costs and predictable operations
- Operational confidence
If you’d like to share your fulfillment story, please contact us.
