Fresh seafood is one of the most demanding products in eCommerce. The potential for a delayed shipment to become waste, trigger refunds, and damage the reputation you’ve spent years building is extremely high if your fulfillment process isn’t fully optimized.
ColdTrack is a perishable eCommerce fulfillment partner built specifically for fresh and frozen seafood brands. Through our national network of fulfillment locations, our proprietary software, and our guaranteed performance metrics, we specialize in fresh seafood shipping that ensures every order arrives on-time and at-temp – just as you expect. Because every box matters.Â
The Performance Guarantees Seafood Brands Need To Grow With Confidence
Seafood is different. The stakes are higher.
When you’re shipping high-value products, mistakes don’t just create operational problems. They create spoilage, customer complaints, negative reviews, and lost lifetime value.
That’s why ColdTrack backs its seafood shipping logistics and fulfillment services with measurable guarantees, giving brands the confidence of working with a proven seafood shipping company.
Scroll down to hear our conversation with Fulton Fish Market.
100%
Guaranteed Packing Accuracy
Learn how ColdTrack delivered $500k of annual savings for Fulton Fish Market.
99.8%
On-Time
Fulfillment
99.9%
Inventory
Accuracy
Facility Network
Fresh seafood delivered to 99% of your customers within 2 days’ Time-In-Transit for the lower 48 States.
Short transit times help preserve quality while reducing reliance on expensive express shipping.
5-node strategic footprint
Our distribution hubs bring your products closer to your end consumers to minimize out-of-temp transit.
18 daily carrier pick-ups
Scheduled carrier pick-ups across all facilities with our regional and national shipping partners.
60 weekly line haul lanes
Reduce inventory splits and leverage our Line Haul network to maximize low-cost ground shipping.
Software purpose-built for seafood shipping logistics
Most warehouse systems were designed for dry goods and full pallet loads or case picking, then later adapted for perishables.
But a wrong item or incorrect quantity shipped as a result of these shortcuts can mean replacing expensive inventory and disappointing loyal customers.
ColdTrack’s Scan-based processes help ensure every order is packed correctly. Every feature of our operating system exists because fresh and frozen food brands demanded it. Our software helps seafood brands optimize packaging, reduce shipping costs, and maintain temperature integrity from order placement through final delivery; the foundation of reliable, fresh seafood shipping.
Facility & Carrier Assignment
Origin point and carrier selection for optimal savings
Cartonization Algorithm
Maximize box capacity based on contents of each unique order
Weather-Based Coolant Logic
Automatic coolant quantity adjustments based on destination temp
Fulfillment Status Dashboard
Monitor warehouse activity to ensure boxes are packed and shipped
Parcel Tracking Dashboard
Real-time transit and delay reports for proactive customer comms
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Built on technology seafood brands can depend on
ColdTrack’s technology ecosystem was selected specifically for perishable eCommerce because visibility and traceability matter when you’re shipping fresh products, and seafood doesn’t tolerate delays. Reliable fulfillment helps protect product quality and customer trust.
Our facilities are powered by industry-leading Warehouse Management Software
Scan-based inbound receiving with lot recording for ultimate food safety traceability
FEFO inventory management with on-hand inventory across all SKUs and temp zones in all facilities
Pickers outfitted with wrist-computers and pick face finger-scanners to ensure packing accuracy and fast fulfillment
Rapid end-of-line packing slip and shipping label generation fully-integrated with ColdTrack Live
Our company utilizes technology partners geared toward ease
and efficiency
We run on Slack for both internal communications and external communications via connected channels
Booking inbounds is a breeze with OpenDock, allowing you (or your freight broker) to virtually reserve a dock in seconds
Every customer inquiry is logged and monitored via Zendesk to ensure rapid response and resolution
Our invoicing system is powered by Sage Intacct to easily review invoices with detailed backup data and pay bills online
Flexible solutions for seafood brands at every stage of growth
Whether you’re making the decision to outsource or an established seafood brand shipping thousands of orders every week looking for fulfillment alternatives, ColdTrack provides the infrastructure, software, and support required to scale without sacrificing quality.
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ColdTrack Customer Care for Seafood Brands
Direct Access To Operations
Work directly with the teams responsible for your inventory and orders.
Dedicated Onboarding Manager
A dedicated onboarding manager coordinates setup, testing, and launch.
Facility Ops Leadership
Experienced facility leaders oversee execution, staffing, and daily performance.
Partner Support Team
Responsive support helps resolve order, inventory, and operational questions quickly.
Logistics Solutions Team
Carrier and transportation specialists help balance cost, transit time and service performance.
Technical Support Team
Integration and platform specialists support order flow, data visibility, and ongoing technical needs through ColdTrack Live.
Partner Success Manager
Monthly account health meetings to capture feedback and explore new opportunities to cut costs and fuel your brand’s growth.
From cold storage to customer doorstep, we handle every step
Seafood shipping and fulfillment start long before the first order ships.
Our onboarding process includes coolant configuration, carrier strategy, eCommerce integrations, testing, and quality assurance to ensure every shipment performs as expected, backed by seafood shipping logistics built specifically for perishable brands.
01
Seafood-Specific Logic Configuration
Onboarding kickoff starts with a deep dive into your custom packing and shipping protocols configured in ColdTrack Live OMS.
02
Cart & Marketplace Integration
Our team does the heavy lifting when it comes to connecting your shopping cart with ColdTrack Live via direct integration or API.
03
End-to-End Testing & QA
OMS configurations and packing SOP adherence are tested with one week of ‘friends and family’ orders to ensure your smooth launch.
04
Live Launch
We move to all-hands-on-deck across our Technical and Operations teams to get your boxes delivered with ultra precision.
05
Onboarding Team Transition
Once launch is complete, responsibility transitions to ColdTrack’s operational, partner support, logistics, account management, and technical teams for ongoing execution and optimization.
Ship Fresh Seafood With Confidence Today
When customers order seafood online, they’re expecting restaurant-quality products delivered perfectly.
ColdTrack helps fresh and frozen seafood brands protect that expectation with fulfillment services designed specifically for perishables.
Because when you’re shipping premium seafood, there are no second chances.
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