Scaling National Delivery with ColdTrack’s Fulfillment Expertise
For more than two centuries, Fulton Fish Market has been a cornerstone of the American seafood trade. Originally operating as a general food market before specializing in seafood, the organization has built its reputation supplying restaurants, chefs, and seafood lovers with premium fresh and frozen catch straight from the docks of New York.
Today, independent suppliers form the co-op renowned for its product freshness and quality. Selection, preparation, packaging, and freezing all happen on-site — preserving the standards that made Fulton Fish Market an institution.
But as commerce shifted online, the iconic market faced a new challenge: how to deliver that same level of quality and service coast-to-coast through ecommerce while keeping costs and labor under control.
Watch the video above to see how Fulton Fish Market leveraged ColdTrack’s expertise, national fulfillment network, and buying power to simplify its operation and unlock significant savings.
ColdTrack’s resource management dexterity supports the seasonal nature of seafood sales, providing optimized shipping recommendations and proactive communication to keep orders moving without disruption. Powered by ColdTrack Live, Fulton Fish Market now has full visibility into every order — giving their team and their customers confidence from dock to doorstep.
Key ColdTrack Contributions
- Resource flexibility to accommodate seasonal flows
- Optimizing box size and coolant volume to reduce unnecessary spend
- Buying power to reduce shipping costs
- National network to place inventory closer to consumers
- ColdTrack Live transparency
If you’d like to share your fulfillment story, please contact us.
